Metalheadz : Joyride

In marketing we love numbers, so here's some numbers to throw at you. Joyride : 1 top 40 UK hit in the vinyl’s chart featuring 1 MBE winner in Goldie, a combined 110,000 views on facebook spawning across 3 short marketing videos. The amount of people that reached on facebook was 348,995. The campaign was simple, it had to resonate with the target audience on a street level. Everything I did was aimed at them, the street kids. The slogans, the art, the vision and the campaign was tailored to them. A guerilla marketing campaign consisting of 100 stickers placed in various locations around the globe (London, Edinburgh, Amsterdam, Lyon, Croatia, Dublin) simply saying "Joyride Safely" and 5 graffiti pieces around dublin. The release was a SELL OUT